In an effort to motivate parents and caregivers to take action to reduce their children’s risk of oral disease, the Ad Council and the Partnership for Healthy Mouths, Healthy Lives have released a new, free mobile gaming app called Toothsavers. This interactive game makes toothbrushing fun by encouraging kids (ages 3 – 6) to save friendly fairy tale characters from the evil, cavity-creating sorceress, who cast a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate kids to save their own teeth by brushing their teeth two minutes, twice a day.
• The game calls on kids to be heroes. In a timed, finger-swipe brushing game they can save 10 characters in a fairy tale kingdom from an evil, cavity-creating sorceress.
• The two-player version of the game allows for kids to “brush” the teeth of their friends and parents when the mobile device is held up to their mouths.
• The app also offers a real-life toothbrushing companion for kids and parents to keep track of their brushing progress, as well as morning and nighttime reminders.
Toothsavers is now available for free in the App Store and Google Play (both smartphones and tablet version). It is also on the web at For more information